Archive for June 13, 2008

On Page Optimization Factors

June 13, 2008 at 5:02 pm · Filed under SEO, SEO Updates ·Tagged , , , ,

Today i am writing about some important on page optimization factors. I hope it would be helpful for you….

Some most important On Page Optimization Factors:

Title Tags:

  • Place the targeted keyword or Phrase in the Title Tag of the Web Page.
  • It is very important factor to get rankings; it is undoubtedly your BEST chance to convert a searcher to a visitor within the SERPS.
  • Ideally, Title Tag should have up to 65 characters but can go up to 90 to 100 (if required). Use the most important keyword in the beginning.
  • Title Tag should be relevant to the page. It should reflect the message of the page to the visitors & SE also.
  • Do not stuff the keyword only in Title Tag. It should make the sense. Try to make it grammatically correct.
  • Title Tag should be different for each page.

Description Tags:

  • The description is still used as the site description for many smaller directories and engines.
  • Need to be unique for each page and contain target keywords to encourage search engines to pull snippets from it. A good description can help influence users to click on a listing.
  • Description should have around 180-200 characters.
  • Try to incorporate relevant keywords in to description. But again not keyword stuffing. It should compel visitors to click on the site.
  • It should make sense & should be grammatically correct.

Keyword Tags:

  • Use misspell, relevant, LSI based keywords for this, though it has no impact on search ranking.
  • Do not use same keyword again & again in the same keyword tag.

Header Tags (H1, H2, H3 etc.):

  • It has lost its importance in major search engine ranking factors for many search engines; still it is advisable to use header tags for the page if required as some search engines are considering them for their search results.
  • Use only one H1 tag for each page.
  • You can use other header tags also like H2, H3 etc.
  • It should be relevant to the page & should have targeted keyword.

Alt/ Image Tags:

  • Major search engines can’t read the images, so it is important to use to alternative text which they can read i.e. Image Tag.

Keyword Density, Type & Style:

I personally don’t feel that it has higher importance. While writing the content we should take care of the quality instead of unnecessary keyword stuffing, as sometimes it can make the content very irritating. But many people consider them important for SE ranking. So, we should take care of it also. As such there is not any defined set of criteria of the percentage, but we should try to keep it 3-4%. It can go up to 4-5% also. Also, remove all invisible text (if any).

You can bold some relevant keywords in body content. But that should not be high in frequency.

Internal Anchor Links:

  • Always check the internal linking of the page with the other pages of the site. Every page should be 2 clicks away from the home page. This is good for site accessibility to both Search Engines & Users.
  • Try to use relevant targeted keyword for anchor text of the link. It will help to get good ranking.

There are other factors also, for which I will update you on regular basis.

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