Google is planning to introduce modifications in Quality Score statistics in the coming weeks- Google will release these Quality Score changes to a very small segment of advertisers within the next day or two, so that Google can gather feedback before launching to all its advertisers.
Impact of these modifications:
- Quality Score will now be more accurate because it will be calculated at the time of each search query
- Keywords will no longer be marked ‘inactive for search’
- ‘First page bid’ will replace ‘minimum bid’ in your account
Quality Score will now be more accurate
Google is replacing its static per-keyword Quality Scores with a system that will evaluate an ad’s quality each time it matches a search query. This way, AdWords will use the most accurate, specific, and up-to-date performance information when determining whether an ad should be displayed. Your ads will be more likely to show when they’re relevant and less likely to show when they’re not. This means that Google users are apt to see better ads while you, as an advertiser, should receive leads which are more highly qualified.
All keywords will show Active status- Keywords no longer marked ‘inactive for search’
The new per-query evaluation of Quality Score affects you in that keywords will no longer appear as ‘inactive for search’ in your account. Instead, all keywords will have the chance to show ads on Google web search and the search network unless you’ve paused or deleted them. However, this change might not be very helpful for you. This is because their combined per-query Quality Score and bid probably isn’t high enough to gain competitive placement.
‘First page bid’ will replace ‘minimum bid’
As a result of migrating to per-query Quality Score, Google is no longer showing minimum bids in your account. Instead, Google is replacing minimum bids with a new, more meaningful metric: first page bids. First page bids are an estimate of the bid it would take for your ad to reach the first page of search results on Google web search. They’re based on the exact match version of the keyword, the ad’s Quality Score, and current advertiser competition on that keyword.
I really want to congratulate Google for their great services!!
Please digg this article if you really find it helpful for others.
Main resource of this article:
http://adwords.blogspot.com/2008/08/quality-score-improvements.html
