In today’s competitive world of online industry, every one is looking for an efficient medium to get popularize. Advertisers are spending a huge amount on various activities just to get more & more traffic. But many advertisers are overlooking some great medium to get free publicity. “Article Marketing” is one of them. Yesterday, when I was suggesting this activity to one of my client for his web promotion then he simply said NO. He said that these kind of free promotions are of no use as they drive very less or no traffic. But I am not agreeing with this statement!!!!!
My past experience is totally defeating this statement. Article Marketing is an amazingly good way to get free advertising & publicity. It helps to get many free & targeted visitors to the websites, if done in right way.
Article Marketing is about writing quality original articles to promote you, your business, your products and your organization. It’s basically a pre-sales activity. It’s about exposure and pre-qualified traffic/visitor attraction back to your website.
To attain maximum benefit from Article Marketing, we have to take care of some factors which actually decide the success or failure of your marketing strategy.
Important Factors for Article Marketing:
- Original & Information Rich Content: Create original content with useful information for others. Don’t try to use selling pitch in your language. Now, your question can be- When we are here just for marketing then why we should not use selling pitch? That’s right, we all are here for marketing but there are so many advertisers in the same industry or niche so how users will find which one is the best for them. So, we have to prove our authenticity by our quality, original & information rich article content and it will market itself more successfully if written in a “non-sales” manner. Your quality & expertise will speak for you.
- Write effective & relevant Titles: Title plays a very important role in Advertising. There is no use of even a good article if people are not ready to open or read it. The Title decides almost 85-95% of the success of the article. Article title should be keyword rich, should be very appealing & should offer readers a glimpse of the content with their first glance. It should immediately capture the interest of your intended audience and motivate them to read further. I have seen many decent articles which are neglected because of bad title.
- Take care of Body content: The key concept is to use your article body to share your unique expertise. The Resource Box at the bottom of the article submission page is where you provide a link back to your website.
“The Article Body Is Where You Give;
The Resource Box Is Where You Take”-Christopher Knight
CEO of EzineArticles.comProvide just enough information in the resource box to whet your readers’ appetite for more and they will be more inclined to visit your site. Make sure the information in your article body relates to the information in your resource box. Once at your site, you have the opportunity to deliver your pitch.
- Try to avoid using technical terms (Jargons): Try to use very simple & easy language so that every one can understand it. If you are writing on any industrial topic or technical thing then you can use Jargons but at that time take care of your tone & try to make the overall language easy to understand for all.
- Take care of information flow: Information should be in proper flow. It should not be randomly placed without any context. Every sentence should have sense & should complement the whole theme.
- Font Type/ Style: Use Bold and Italics Occasionally. It should be use only to draw readers attention to important information only.
- Submit your articles in to top article directories: Submit your article in many different article directories. You can find a good list of free article directories on the net. This will increases the chances of getting more back links & more visitors.
- Take care of Category: Always submit your content/ articles in to relevant category only. Also take care of the quality of article directories otherwise you will not be helpful to drive any traffic. Ezinearticles.com is the best article directory which can actually drive 1000’s of visitors to your site.
- Take care of Submission Guidelines: Many people don’t read the guidelines before submitting the articles in to article directories, which result in to rejection. We should carefully read all guidelines & take care of the quality standards.
- Author/ Resource Box: This is the part which you can use to market yourself & to get back links also. We should try to optimize our resource box to get maximum benefit out of it. Always use “call to action” phrase in your resource box as it is the selling/advertising portion for you. Try to differentiate you & your services from others. Highlight your USP & don’t forget to mention the exact URL of your website.
These are some of the most important factors which we all should take care of to get publicity from Article Marketing.
Try these tips & it will change your traffic status.
Please leave your comments or feedback about these tips.
Thanks for your time!
