SEO/ PPC Tips: Optimize your Online Marketing Efforts

In my previous post, I have listed down few most common mistakes which may cost much to the site.

Here, I am writing some tips to optimize Ecommerce sites to make them more search engine & user friendly.

Ecommerce Site Optimization Tips:

• On site optimization is most important for Ecommerce sites. On site optimization can be defined as site wide optimization which helps to create the overall theme & hierarchy of the site. This involves keywords placement & management as per the site structure. Generally Ecommerce sites are huge in size (too many web pages) & diversified in terms of products & industry. For example, shopping sites that usually offers too many products from different categories like consumer electronics, household goods, jewellery etc. and in this case the number of categories, data & products are too large that it becomes difficult for search engines (even for users too) to relate the data & keywords. So to minimize this confusion, site-wide optimization is one of the best solutions.

• Site Accessibility & navigability is the another important factor from both search engine & users perspective. Every page of the site should be easily accessible from the other pages of the site (should be maximum 2 click away from the home page).

• Site Map (XML for SE’s & HTML for users) is very helpful tool to enhance the accessibility of the site for both SE’s & users. XML site map submissions helps Search Engines to know about all pages of your site including URLs that may not be discovered by SE’s normal crawling process. So don’t avoid it!!

• URL optimization induces a significant effect for your site ranking. Usually ecommerce sites have dynamic URLs with lots of session IDs like http://www.example.com/category/product.php? id=12345&sort=date and SE’s are not very comfortable to crawl these URLs specially more than 2-3 session IDs. But you can make these URLs search engine friendly by some keyword stuffing and rewriting these to make them static like http://www.example.com/Laptop/acer-1GB.php.

• Many webmasters unknowingly put all the products on a single page of the site. We always should create a separate page for each product category instead of putting all product (especially of different category) on same page.

Always try to write the product or service description in detail including all features & benefits. This is again good for both Search engine & user. See the following example:

Here, the product is very well defined with all features, rates, images from different angel etc.

• On page optimization is very important for the site to rank them higher. I know it is always not possible to optimize all the pages of a very large Ecommerce site however we can try to optimize the first level (high importance) pages of the site.

• Many webmasters miss the image optimization (alt tags creation) for the site which helps search engines to read the images.

• Don’t underestimate the Website Design. The first impression of a website by a user arises in less than 10 seconds. A well defined site with great navigation & intuitive flow of information can do wonders for you.

Also, don’t forget to correct the common Ecommerce SEO mistakes listed in my previous post.

Try these points & you can capture the whole world!!!!!